Cookies and local storage
The cookies and storage this website uses, why, and how to turn analytics off.
Effective 12 November 2026
The short version
We use Google Analytics to see how this website and its games are used, so we can make them better. It sets two cookies. When ads are shown, Google and its advertising partners also use cookies and similar storage; where the law requires it, Google asks for your choice first (see Ads and your choices). Your game progress and settings are kept in your browser's storage so the games stay as you left them. You can turn analytics off at any time with the switch below.
This page covers the website play.mobixify.com. The choices for the Mobixify Play app are in the app's Settings.
What we store
| Name | Type | Set by | What it is for | How long |
|---|---|---|---|---|
_ga |
Cookie | Google Analytics, on play.mobixify.com | Tells one browser's visits apart from another's with a random ID | Up to 2 years from your last visit |
_ga_3GZ3KM2KFV |
Cookie | Google Analytics, on play.mobixify.com | Keeps track of the current visit | Up to 2 years from your last visit |
| Advertising cookies (when ads are shown) | Cookie and local storage | Google and its advertising partners | Serve and measure ads, limit repeats, prevent fraud and remember your consent choice | Set by Google; see Google's list at policies.google.com/technologies/cookies |
| Game data | Local and session storage | Mobixify Play | Saves your progress, including daily challenges, streaks, XP and levels, achievements, looks and themes, your settings, favourites, recently played games, recent searches and today's play time, for the rest reminder, and a note that you have seen the Mobixify intro, on this browser. You can delete your XP, level, streak, achievements and looks with "Delete progress on this device" and clear recent searches from the search box. | Until you clear this website's data in your browser |
mx-analytics |
Local storage | Mobixify Play | Remembers that you have seen our note about analytics, or that you turned analytics off | Until you clear this website's data in your browser |
| Mobixify ID sign-in | Local storage or cookie | Mobixify Play | Keeps you signed in on this browser after you sign in with a Mobixify ID | Until you sign out or clear this website's data. |
Turn analytics off
Google Analytics
When you turn it off, Google Analytics stops on this browser straight away and its cookies are deleted. We remember your choice in this browser, so set it again if you clear this website's data or use another browser or device. Your game progress is not affected.
Ads and your choices
When ads are shown, Google's consent message, where the law requires it, asks for your choice before any ad request, and you can change it at any time under Privacy choices at the bottom of the page. Without consent, Google serves only limited or non-personalised ads, or none. You can also turn off personalised ads in Google's Ads Settings (adssettings.google.com), at aboutads.info (US) or at youronlinechoices.eu (Europe).
Google Analytics
Google provides Google Analytics and processes the data for us. In Google Analytics we have turned off the advertising features and the settings that let Google use the data for its own purposes. What it collects, and how long it is kept, is in our Privacy Policy. To learn how Google uses information from sites that use its services, see How Google uses information from sites or apps that use our services (policies.google.com/technologies/partner-sites).
Analytics cookies and consent
UK law lets a website use cookies to count visits and improve the website without asking for consent first, as long as it tells you about them and lets you turn them off easily (regulation 6 of the Privacy and Electronic Communications (EC Directive) Regulations 2003 and its Schedule A1). We use the Google Analytics cookies only for that. Advertising cookies are different: when ads are shown, Google asks for your choice first where the law requires it (see Ads and your choices). Your game data is stored because the games need it to work as you asked. Where the law would require your consent for analytics, we do not run Google Analytics.
How to check
In your browser's settings, look for "site data", "website data" or "cookies and site data", and find play.mobixify.com. You will see the entries above, unless you have turned analytics off.
Questions: info@mobixify.com.