Mobixify Play Privacy Policy

Effective: 12 November 2026

The short version

Mobixify Play is a collection of free games on play.mobixify.com and in the Mobixify Play app. You do not need an account to play, and we do not ask for your name. An optional Mobixify ID, created with a Facebook, Google or Apple sign-in, keeps your profile across Mobixify games and apps; we keep only the sign-in ID the provider gives us. Your progress, settings, favourites, recently played games and recent searches stay on your device. To see how the games are used and to fix problems, we use Google Analytics on the website and usage statistics and crash reports in the app; you can turn them off at any time. If you send us feedback, we receive what you write. When ads are shown, Google serves them; where the law requires it, Google's consent message asks for your choice before any ad request. We do not sell the data we hold. Write to us at info@mobixify.com with any question about your data.

Who we are

The controller is MOBIXIFY LTD (Mobixify), company number 16138122. Contact: info@mobixify.com. Company information: mobixify.com/company/. When ads are shown, Google is a separate controller of the data its advertising software receives (see Ads).

On your device

Your game progress, including daily challenges, streaks, XP and levels, achievements, looks and themes, your settings, favourites, recently played games, recent searches and today's play time, for the rest reminder, and a note that you have seen the Mobixify intro, are saved on your device: in your browser's storage on the website and in the app's storage in the app. They are not sent to us. They stay until you clear this website's data in your browser or uninstall the app; you can delete your XP, level, streak, achievements and looks with "Delete progress on this device", and recent searches can also be cleared from the search box; a device backup made by Apple or Google may include the app's data. When you share a game or a result, your device's share menu sends what you choose to the place you pick.

What we collect, why, and on what basis

What	Why	Basis
Website analytics (Google Analytics): the pages and games you open and how long you stay, events (such as starting or finishing a game and how it ended, or using search), the site or link that brought you here, your browser and device type, screen size and language, your approximate location (country and city) worked out from your IP address, and a random ID kept in a cookie.	To count visits and see how the website and its games are used, so we can improve them	Legitimate interests
App usage statistics (Google Analytics for Firebase): game events (such as starting or finishing a game and how it ended), device model, operating system, app version, approximate location derived from your IP address and a random app ID.	To understand how the app is used and improve it	Your consent where the law requires it; otherwise legitimate interests
Crash reports (app): the technical record of a crash, device model, operating system, app version and random installation IDs.	To find and fix bugs	Legitimate interests; your consent where the law requires it
Feedback, if you send it: your message, an optional rating and contact e-mail address, technical details (such as the version, device or browser type, language and connection type) and a random install ID.	To answer feedback, fix bugs, improve the games and limit spam	Legitimate interests; your consent for the contact e-mail address
Mobixify ID (optional): a sign-in ID from Facebook, Google or Apple (not your name or e-mail address), a random profile ID, dates, language, the player name we give you, and the avatar, frame and title you choose. We check the provider's proof of sign-in and do not keep it.	To create your ID, keep your profile and sign you in.	Contract (our Terms)
Technical data: IP address, browser or operating system, app version and standard request details.	To deliver the website, keep the app up to date and keep both working and secure	Legitimate interests
What you write to us by e-mail: your e-mail address and your message.	To answer you	Legitimate interests

Feedback and a contact e-mail address are optional. Where we must answer an authority or defend a legal claim, we also rely on legal obligation and on our legitimate interest in protecting our legal position.

Analytics on the website. A short note on your first visit tells you about Google Analytics, which starts when the note appears. It uses the cookies listed on the Cookies page. You can turn it off at any time with the switch on that page; it then stops on that browser. Where the law would require your consent for it, we do not run Google Analytics.

Your choice in the app. Where the law requires it, we ask for your consent before using analytics or crash reporting. Elsewhere both start switched on, and the app tells you so once. Each has its own switch in Settings, and you can change your choice at any time. The games work the same whatever you choose.

Sign-in providers. If you sign in with Facebook, Google or Apple, you sign in on the provider's own page. We keep only the sign-in ID it gives us. Facebook (Meta), Google and Apple handle that sign-in as separate controllers under their own privacy policies.

Technical logs. Our servers and our hosting provider keep short-lived technical logs, including your IP address and details of your browser or app.

Store update check. When the app starts, it checks whether a newer version is available through the App Store or Google Play and through a request to our server. Apple and Google each handle their part as separate controllers.

Ads

When ads are shown, they are display ads beside or around the games and a full-screen ad at a natural break between games. In the app, an optional rewarded ad may give you an in-game extra, such as a hint, for watching. Google AdSense serves ads on the website and Google AdMob in the app.

Your age. When ads are shown, we first ask on your device whether you are 13 or older (Yes, No or Not now). The answer stays on your device. If you answer No or Not now, we show no ads and the games work the same.

What Google receives. When ads are shown on the website, Google receives through its ad code your IP address (which it uses to estimate your general location), information about your browser and device, ad interactions and identifiers kept in cookies or similar storage. In the app, Google receives from your device your IP address, ad interactions, diagnostics and device identifiers: on Android the advertising ID (only if your device settings allow it and, where the law requires it, with your consent) and app set ID; on iPhone and iPad the advertising identifier (IDFA) only if you allow tracking. Google and its advertising partners use cookies, device identifiers and similar technologies to serve and measure ads, limit repeats, prevent fraud and for ad analytics; where personalised ads are allowed, they may use them to show ads based on your visits to this website and other websites. Google acts as an independent controller under the Google Privacy Policy and How Google uses information from sites or apps that use its services (policies.google.com/technologies/partner-sites); Google's cookies are described at policies.google.com/technologies/cookies. Your game progress is not part of ad requests. Google gives us aggregated ad reports.

Legal basis. Where the law requires consent, we rely on your consent through Google's consent message. Elsewhere we rely on our legitimate interests in showing ads.

Your choices. In the United Kingdom, the European Economic Area and Switzerland, Google's consent message asks for your choice before any ad request, and you can change or withdraw it at any time: on the website under Privacy choices at the bottom of the page, and in the app in the Privacy section of Settings. Where US state law applies, the same place opens Google's "Don't sell or share my data" form. Without consent, Google serves only limited or non-personalised ads, or none, and the games work the same. You can also turn off personalised ads in Google's Ads Settings (adssettings.google.com), at aboutads.info (US) or at youronlinechoices.eu (Europe). On Android you can reset or delete the advertising ID in your device settings; on iPhone and iPad you can change your tracking answer under Settings > Privacy & Security > Tracking.

Who receives your information

• Service providers that process data for us on our instructions and must protect it as this policy describes: hosting, analytics, crash reporting and app update providers. Google provides Google Analytics, Google Analytics for Firebase and our crash reporting as our processor. In Google Analytics we have turned off the advertising features, and in all these services the settings that let Google use the data for its own purposes. How Google uses information from sites or apps that use its services: policies.google.com/technologies/partner-sites.
• Google, Apple and Meta, as separate controllers: Google and its advertising partners for ads when they are shown (see Ads); Google, Apple and Meta for the sign-in you choose; and Google and Apple for the app stores and their part of the update check. Their own privacy policies apply to the data they hold.
• Authorities, advisers and others, where the law requires it, to protect safety or to defend legal claims. If we sell or reorganise the business, data may pass to the new owner under this policy.

We do not sell the data we hold, give it to advertisers or data brokers, or pass it to Google's advertising software.

Transfers outside the UK

Your information may be handled outside the UK, including in the United States. We rely on the UK-US data bridge for certified recipients, the UK Addendum to the standard contractual clauses where a provider's terms use it, and otherwise the UK's standard data transfer terms. Write to info@mobixify.com for a copy of the safeguards.

How long we keep information

• Data on your device: until you delete it, clear this website's data or uninstall the app.
• Website analytics and app usage statistics: 2 months at event level. Reports that contain no identifiers are kept longer. The Google Analytics cookies last up to 2 years from your last visit, unless you turn analytics off or clear them sooner.
• Crash reports: 90 days.
• Feedback: 24 months after we receive it, with your contact e-mail address removed after 12 months.
• Technical logs: a short time.
• Mobixify ID and profile: until you delete your ID. An ID not used for 24 months is deleted. To protect other players, a one-way code of a sign-in ID that was closed for misuse can stay for 12 months, also after you delete your ID.
• Messages to us: 24 months after the last message. Records of data requests: 3 years after we close the request.
• Google, Apple, Meta and their advertising partners decide how long they keep the data they receive.

Delete your ID and data

You can delete your Mobixify ID at any time.

• In the app or game that offers it: open Settings > Mobixify ID and choose Delete ID.
• By e-mail, without the app: write to info@mobixify.com with the subject "Delete my Mobixify ID" and tell us your provider and player name. We may ask you to confirm the ID is yours, and we will act within one month.
• From Facebook: if you remove Mobixify in your Facebook settings and ask for your data to be deleted, Facebook tells us and we delete your Facebook sign-in ID. If it was your only sign-in, we delete your Mobixify ID as described here.

Deleting your ID deletes your sign-in IDs and your profiles in every Mobixify game and app where you used it. It cannot be undone. We keep, for the periods above, short-lived logs and backups. What Facebook, Google and Apple hold about you stays with them.

Your rights

You can ask us for access to your personal data, to correct it, to delete it, to restrict its use, and to receive a copy in a portable format. Where we rely on legitimate interests, you can object at any time, and we will stop unless we have compelling grounds or need the data for legal claims. Where we rely on your consent, you can withdraw it at any time; this does not affect what happened before.

To use a right, write to info@mobixify.com. Without a Mobixify ID there is no account, so a few details help us find your data: for website analytics, the ID in your _ga cookie (your browser's site data shows it); for feedback, roughly when you sent it and a few words from it. With a Mobixify ID, tell us your provider and player name; we may ask you to confirm the ID is yours. We will act on your request within one month (up to two more months for a complex request, and we will tell you why). Ask Apple, Google and Meta about the data they hold.

If you are not happy with how we have handled your personal data, tell us first at info@mobixify.com. We will acknowledge your complaint within 30 days, look into it without undue delay and tell you the outcome. You can also complain to the Information Commission (ICO), the UK's data protection regulator, at ico.org.uk/make-a-complaint.

Do Not Track

The website works the same whether or not your browser sends a "Do Not Track" signal. Google Analytics collects information about your visits to this website over time for us; with the settings we use, it does not link them with your activity on other websites. To stop analytics, use the switch on the Cookies page. When ads are shown, Google and its advertising partners may collect information about your activity on this website and on other websites over time to serve and measure ads; where the law requires it, only with your consent. You can change your ad choices under Privacy choices at the bottom of the page.

Children

Mobixify Play is made for a general audience aged 13 and over and is not directed at children, and you must be at least 13 to create a Mobixify ID. Before sign-in, the app or website may ask for your birth year on your device. The year is not saved or sent to us; only an age band stays on your device, and a player whose answer shows they are under 13 cannot create a Mobixify ID. When ads are shown, we first ask whether you are 13 or older, and we show no ads to anyone who answers No or Not now. The games work without any personal details, and we do not knowingly hold personal data from children under 13. If we learn that an ID belongs to a child under 13, we delete it. Parents and guardians can write to info@mobixify.com with any concern.

Security

Connections are encrypted and access to data is limited. If a personal data breach puts your rights at risk, we will tell you and the Information Commission (ICO) as the law requires.

Changes to this policy

If we change how Mobixify Play handles personal data in a material way, we will update this page and its effective date before the change takes effect, and say so on the website, in the app or in the release notes on the store.